From Georgetown Law: a video interview with Jordan Furlong

Part of our coverage of “Law Firm Evolution:  Brave New World or Business As Usual?”, a conference held March 21-23, 2010 by the Georgetown Center for the Study of the Legal Profession.  For all our posts on the conference click here.

Reported by:  Gregory P Bufithis, Esq.    Founder, ThePosseList.com and ProjectCounsel.com

Jordan Furlong is a partner with Edge International which provides consulting services to law firms on strategic planning and tactical matters.  He is also a Senior Consultant with Stem Legal and principal of its Media Strategy consulting service. 

But most of us know Jordan as an award-winning blogger who chronicles the extraordinary changes underway in the practice of law at his blog Law21: Dispatches from a Legal Profession on the Brink.   He also handles numerous speaking engagements and he is quoted throughout the legal media blogosphere.  He is a regular columnist with Slaw,  a Canadian co-operative weblog about any and all things legal.

His credentials speak for themselves.  After graduating from Queen’s University Faculty of Law (Ontario) in 1993, he articled with Blake, Cassels & Graydon LLP in 1994 before beginning a career in legal journalism.  He spent more than a dozen years leading three top Canadian legal periodicals: Editor-in-Chief of the Canadian Bar Association’s flagship magazine National for a full decade (1999-2009), during which time it earned nine awards for journalistic excellence; founded and served as Executive Editor of the Canadian Corporate Counsel Association’s CCCA Magazine (2007-2009); Managing Editor with The Lawyers Weekly newspaper (1997-1998).

Jordan met with us for an interview to discuss his “takeaways” from the conference: the encouraging news that we’re talking to clients, listening to what they have to say, and looking at what technology offers (tools and threats).  Here is the complete interview:

2.  deep and rapid technological advances (of the disruptive kind) which will lead to major threats to various aspects of the traditional