Google AdWords, the auction-based program where advertisers bid on search terms to place text ads alongside search results, has been the subject of controversy and litigation around the world. In response, Google, in an attempt to maintain its viable business model and to assist trade mark owners in protecting their registered rights from misuse by [...]

  This article tries to shed light on an important area of trade mark law in connection with a decision recently handed down by the European Court of First Instance (the “CFI”), more specifically with respect to the complex question of similarity between marks and confusion of the public. This question is naturally an issue [...]